Privacy Policy

1Introduction

This Privacy Policy (the "Policy") issued by 711kiss (the "Platform", "we", "us", or "our") and applies to all personal data collected, processed, stored, and used in connection with your access to and use of the online gaming platform operated athttps://711kiss.cam.

711kiss provides online casino games, live dealer services, sports betting, and related entertainment services primarily to players located in Malaysia, including those in Kuala Lumpur, Penang, Johor Bahru, Petaling Jaya, Shah Alam, and other locations across the country.

We understand that your personal data is important to you. This Policy explains in plain terms what data we collect about you, why we collect it, how it is used, who it may be shared with, how long it is retained, and what rights you have in relation to it. We encourage you to read this document in full.

This Policy should be read alongside our Terms & Conditions and Responsible Gambling Policy, both of which form part of your agreement with 711kiss.

2Definitions

The following terms, where used in this Policy, have the meanings set out below:

• "Personal Data" — any information relating to an identified or identifiable natural person, including but not limited to name, identification number, contact details, location data, and online identifiers.
• "Processing" — any operation performed on Personal Data, including collection, recording, storage, retrieval, use, disclosure, transmission, restriction, or deletion.
• "Data Controller" — 711kiss, as the entity that determines the purposes and means of processing your Personal Data.
• "Data Processor" — any third party that processes Personal Data on behalf of 711kiss under a data processing agreement.
• "User" or "Player" — any individual who accesses the Platform, whether as a registered Account holder or as an unregistered visitor.
• "Account" — the registered user profile created upon completion of the711kiss registration process.
• "KYC Data" — documentation and information submitted for identity verification purposes, including government-issued identification and proof of address.
• "Cookies" — small text files stored on your device by the Platform for purposes including session management, analytics, and personalisation.
• "Third Party" — any person or entity other than you and 711kiss.

3Personal Data We Collect

Depending on how you interact with the Platform, we may collect the following categories of Personal Data:

3.1 Registration & Account Data

• Full legal name as it appears on your government-issued identification.
• Date of birth (used for age verification — players must be 21 or above).
• Email address and mobile phone number.
• Residential address, including city (e.g., Kuala Lumpur, Penang, Johor Bahru).
• Username and hashed password credentials.
• Preferred language and currency settings (MYR/RM as default for Malaysian players).

3.2 Identity Verification (KYC) Data

• Copy of Malaysian National Identity Card (MyKad), passport, or other government-issued photo ID.
• Proof of residential address (utility bill, bank statement dated within 90 days).
• Proof of payment method ownership (e.g., screenshot of Touch'n Go eWallet, Boost, or bank account in your name).
• Any supplementary documents requested to satisfy AML/compliance obligations.

3.3 Financial & Transaction Data

• Deposit and withdrawal records, including amounts (in MYR), timestamps, and payment method used.
• Payment method identifiers (e.g., last four digits of a bank account, partial DuitNow reference).
• Bonus and promotional transaction history.
• Wallet balance and transaction logs.

3.4 Gaming & Betting Activity Data

• Game history, including titles played, bet amounts, win/loss outcomes, and session durations.
• Sports betting activity, including markets wagered, odds accepted, and bet settlement records.
• Bonus participation records and wagering requirement completion status.

3.5 Technical & Device Data

• IP address and approximate geolocation at the time of login.
• Device type, operating system, and browser information.
• Session timestamps, login/logout records, and access logs.
• Cookie identifiers and similar tracking data (see Section 10).

3.6 Communications Data

• Content of live chat conversations with our support team.
• Email correspondence submitted to [email protected].
• Feedback and complaint records.

4How We Collect Your Data

We collect Personal Data through the following channels:

5Purposes of Data Processing

711kiss processes your Personal Data for the following purposes:

1. Account Registration & Management — To create and maintain your Account, authenticate your identity at login, and manage your profile and preferences.
2. Identity Verification (KYC) — To verify that you are who you claim to be, confirm your eligibility to play (21+ age requirement), and satisfy our anti-money laundering and fraud prevention obligations.
3. Payment Processing — To process deposits and withdrawals via DuitNow, FPX, Touch 'n Go eWallet, Boost, GrabPay, Maybank, CIMB, Public Bank, Hong Leong Bank, Visa/Mastercard, and cryptocurrency channels.
4. Service Delivery — To provide access to our games, sports betting markets, live dealer tables, promotions, and other platform features.
5. Customer Support — To respond to your enquiries, resolve disputes, and improve the quality of our support service.
6. Fraud Detection & Security — To detect, investigate, and prevent fraudulent activity account compromise, bonus abuse, money laundering, and other prohibited conduct.
7. Regulatory & Legal Compliance — To fulfil our obligations under applicable gaming, financial crime, and data protection laws and regulations.
8. Responsible Gambling — To identify patterns of potentially problematic gambling behaviour and apply appropriate safeguards, including deposit limits, session warnings, and self-exclusion where requested.
9. Platform Improvement — To analyse aggregate usage data, identify technical issues, and improve the Platform's performance, stability, and user experience.
10. Communications — To send you service-related notifications (e.g., deposit confirmations, withdrawal updates, account security alerts). We will only send promotional communications where you have provided consent, with an opt-out option in every such communication.

6Legal Basis for Processing

711kiss processes your Personal Data on the following legal bases, depending on the nature of the processing activity:

• Contractual Necessity — Processing required to perform the contract between you and 711kiss (i.e., to provide the gaming and betting services you have requested by registering and using the Platform).
• Legal Obligation — Processing required to comply with applicable laws, including anti-money laundering regulations, KYC requirements, and data retention obligations under financial services law.
• Legitimate Interests — Processing for fraud prevention, platform security, and internal analytics where such interests are not overridden by your fundamental rights and freedoms.
• Consent — Processing for optional communications and certain non-essential cookies, where you have given explicit consent. You may withdraw consent at any time by contacting support or adjusting your cookie preferences.

7Data Sharing & Disclosure

711kiss does not sell, rent, or trade your Personal Data to third parties for their own marketing purposes. We may disclose your data to the following categories of recipients strictly as necessary:

7.1 Payment Processors

We share necessary transaction data with payment service providers including DuitNow, FPX, Touch 'n Go eWallet, Boost, GrabPay, Maybank, CIMB, Public Bank, Hong Leong Bank, Visa, Mastercard, and cryptocurrency processing networks. These providers receive only the data required to process your specific transaction and are bound by their own data protection and financial regulatory obligations.

7.2 Identity Verification Services

KYC documents and associated data may be shared with licensed third-party identity verification providers engaged to perform document authentication and age/identity checks on our behalf. These providers operate as Data Processors under contractual data processing agreements with 711kiss.

7.3 Game Providers

Certain game-specific data (such as player ID and bet amounts) may be transmitted to the relevant licensed Game Provider in order to facilitate gameplay, record game outcomes, and resolve disputes. Game Providers receive only the data necessary for the delivery of the specific game service.

7.4 Legal & Regulatory Authorities

We may disclose your Personal Data to law enforcement agencies, regulatory bodies, courts, or other governmental authorities where we are required to do so by law, court order, or regulatory directive. We will, where legally permissible, notify you of such a disclosure.

7.5 Professional Advisors

Personal Data may be disclosed to our legal counsel, auditors, or financial advisors on strictly need-to-know basis, subject to professional confidentiality obligations.

8Data Retention

We retain Personal Data for no longer than is necessary to fulfil the purposes for which it was collected, or as required by applicable law. The following standard retention periods apply:

Upon expiry of the relevant retention period, Personal Data is securely deleted or anonymised in accordance with our internal data lifecycle procedures. Anonymised, aggregated data may be retained indefinitely for analytical and reporting purposes.

9Security Measures

711kiss implements a comprehensive set of technical and organisational measures to protect your Personal Data against unauthorised access, disclosure, alteration, and destruction. These include:

• 256-bit SSL/TLS Encryption — All data in transit between your browser and our servers is encrypted using industry-standard SSL/TLS protocols.
• At-Rest Encryption — Sensitive stored data, including KYC documents and financial records, is encrypted at rest using AES-256 encryption standards.
• Access Controls — Internal access to Personal Data is restricted on a strict need-to-know basis. Staff with access to sensitive data undergo background checks and receive regular data protection training.
• Two-Factor Authentication — Optional two-factor authentication is available to all players and mandatory for administrative accounts.
• Intrusion Detection — Our infrastructure is monitored 24/7 with automated intrusion detection and alerting systems.
• PCI-DSS Compliance — Payment processing integrations are handled through PCI-DS compliant payment gateways in partnership with Malaysian financial institutions.
• Incident Response — We maintain a documented data breach incident response procedure. In the event of a breach affecting your Personal Data, we will notify you and relevant authorities within the timeframes required by applicable law.

10Cookies & Tracking Technologies

711kiss uses cookies and similar tracking technologies on the Platform to enhance your experience, maintain session continuity, and gather analytical data. The following cookie categories are used:

10.1 Strictly Necessary Cookies

These cookies are essential for the Platform to function correctly. They include session cookies that keep you logged in as you navigate between pages, and security cookies that detect and prevent fraudulent activity. These cookies cannot be disabled without disrupting core platform functionality.

10.2 Performance & Analytics Cookies

We use analytics cookies to understand how players interact with the Platform — which pages are most visited, how long sessions last, and where technical errors occur. This data is collected in aggregate and used to improve platform performance. Analytics data is not linked to your individual identity in any external-facing report.

10.3 Functional Cookies

Functional cookies remember your preferences — such as language settings, display preferences, and last-visited game categories — so that your experience is consistent between sessions.

10.4 Managing Cookies

You may control cookie settings through your browser's privacy settings. Disabling non-essential cookies will not prevent you from using the Platform, though some personalisation features may be affected. Where legally required, we obtain your consent before setting non-essential cookies.

11Your Data Rights

Depending on applicable data protection law, you may have the following rights in relation to your Personal Data held by 711kiss. To exercise any of these rights, please contact us using the details in Section 15.